It’s a heartbreak that not everybody shares the same love for flash photography like I do.

People have their reasons. That strobe lighting comes off as unnatural. Or that flash and all the associated equipment are such a hassle to lug around. It is also troublesome to setup just to get a few frames. Also, using artificial lighting can be a hit-and-miss kind of thing. And these are all valid. Actually, I’ve known quite a number of photographers who thrive using just natural light.

However, isn’t photography the art of light – all forms of it? Natural, ambient, continuous, strobe, flash, incidental, reflected, etc. Call it what you want, but it is light.

I personally believe that strobes are not monsters to be afraid of. Rather they’re keys that open new possibilities for imaging. Too dark? Use flash. Want to draw attention only on a particular subject? Use spot lighting. Can’t balance exposure between the sky and the subject? Use fill flash. And so on and so on.

So in this age that it is not enough to produce good images to be known as a good photographer, I’m thinking that I should make it as my personal project to differentiate myself by showing that flash can be cool. And I invite you to join me – as inspiration, collaborator or maybe even just as a supporter. Let’s bring light into the world.

STROBEAST mode on!