Couture and Commerciality

Haute Couture in Singapore? Who would have thought?

In a collaboration with Fashion Studio Magazine, I have covered some select shows for the Asian and French Couture Week 2012 held during the past two weeks in Marina Bay Sands. And it was an absolute treat for the eyes!

Although every designer did well for their respective lines, there were simply some standouts. And for me, they were namely:

  • Guo Pei who definitely set the tone to start the night of high fashion. Judging by the platform heels her models walked in, you can only guess if she also subscribed to the philosophy of beauty at all costs, even in suffering like people once did with corsets and bound feet. And why not if it was well-worth it? The dresses that came out from her line certainly had either a regal, fit for a queen feel or that it was inspired by a mystical, out-of-this world creature. Either way, they looked as if they belonged to whole different level which commoners like us can’t do anything else but be in awe.
  • Guo PeiGuo Pei
    Guo PeiGuo Pei

  • Torgo (by Ochirjantsan Bold) who presented some sense of nationalism, formality, class and beauty. To a point, it looked like his dresses could have been used by some national carriers for their stewardess. And I mean it in the best possible way. The collection seemed so dignified and refined that any country would have been proud to be represented by them before the rest of the world (which we’re sure Ochirjantsan does based on the love I’ve received in FB after posting the photos from his show)


  • Julien Fournié who showed the fun in fashion. His show was upbeat and had a disco vibe. With the models showcasing the funk in their attires of bright colors, frills and flirty cuts, it became impossible to be indifferent to light mood all around.

    Julien FourniéJulien Fournié
    Julien Fournié

All in all, it was a delightful experience. But one can’t help but wonder if these would ever make their way out of the ramps and into the streets. It becomes a question of creativity versus commerciality. Outfits like these, no matter how beautiful, don’t get sold easy due to the question of practicality and usability. But I’m happy that the designers apparently opted to disregard temporarily money matters and make the designs for art’s sake. After all, we have more than one hunger to feed.

*For the complete set of photos we took, go check out Studio 719 on Facebook.